When Aubaine’s founder came to London, he couldn't find the bread he liked in Paris, so he built his own boulangerie.

The result is Aubaine, a sophisticated, but relaxed re-invention of a French classic. The Aubaine product: the best bread and cakes you can buy. The Aubaine motto: man certainly cannot live by bread alone – but on the other hand, wouldn't want to live without it.

Aubaine is French in inspiration, but London in execution. The interior design helps achieve this: full of air, light, fresh flowers and the delicious smell of baking. French country furniture is mixed with urban, industrial finishes. In summer, the glass frontage folds back so Aubaine becomes a part of pavement life.

It is like very old Paris, but it is also very new London… and totally Aubaine.